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Sony a7 IV Mirrorless Camera

  • Immersive Imaging – 33MP Full-Frame Exmor R CMOS BSI Sensor
  • Seamless Speed – Up to 10 fps Shooting, ISO 100-51200
  • Cinematic Brilliance – 4K 60p Video in 10-Bit, S-Cinetone
  • Crystal-Clear Vision – 3.68m-Dot EVF with 120 fps Refresh Rate
  • Flexible Framing – 3″ 1.03m-Dot Vari-Angle Touchscreen LCD
  • Precision Focus – 759-Pt. Fast Hybrid AF, Real-time Eye AF
  • Smooth Transitions – Focus Breathing Compensation
  • Steady Shots – 5-Axis SteadyShot Image Stabilization
  • Artistic Flair – Creative Looks and Soft Skin Effect
  • Streamlined Connectivity – 4K 15p UVC/UAC Streaming via USB Type-C

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Original price was: ₨ 650,000.Current price is: ₨ 525,000.

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Description

Sony A7 IV: Beyond Basic

Pushing beyond basic, the Sony A7 IV stands as an all-arounder, excelling in both stills and video performance. This advanced hybrid mirrorless camera caters to photographers and filmmakers alike with its impressive resolution and autofocus capabilities.

Sensor and Processor

Featuring a newly developed 33MP Exmor R BSI CMOS full-frame sensor, the Sony A7 IV delivers high clarity, low noise, and vivid color rendering, especially in low-light conditions. Teamed up with the formidable BIONZ XR processor, the Sony A7 IV becomes a powerhouse, boasting lightning-fast image processing capabilities that enable swift continuous shooting, pristine 4K video recording, and cutting-edge AF tracking performance.

 

Sony a7 IV | Sample Image | Motorcycle
33MP Exmor R BSI CMOS Sensor

Newly developed 33MP Exmor R BSI CMOS full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor’s design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.

Sony a7 IV | BIONZ XR
BIONZ XR Processor

Using the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.

In terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.

Video Recording

The Sony A7 IV supports 4K 60p video recording in 10-bit, utilizing the full width of the sensor for impressive sharpness and realism. With oversampled 4K recording and no recording time limit, filmmakers can capture unlimited clips with ease. Additionally, the camera offers a range of codecs, including XAVC HS and XAVC S-I, catering to different workflow preferences.

 

Sony a7 IV | 7K to 4K

Color and Gamma Controls

Featuring S-Cinetone, S-Log3, and HLG support, the Sony A7 IV provides filmmakers with versatile color and gamma controls for producing professional-quality content. Whether you prefer natural mid-tones, HDR-ready footage, or increased dynamic range, this camera has you covered.

Fast Hybrid AF System

The Sony A7 IV boasts a Fast Hybrid AF system with 759 phase-detection points, covering approximately 94% of the image area. With AI-based autofocus and real-time tracking, this system ensures quick and precise focusing in various lighting conditions, making it suitable for both video and stills applications.

 

Sony a7 IV | Vari-Angle LCD

Body Design, Connectivity, and Streaming

Featuring an improved QVGA OLED Tru-Finder EVF and a side-opening 3.0″ vari-angle touchscreen LCD, the Sony A7 IV offers versatile shooting options for photographers and vloggers alike. With a range of ports and interfaces, including HDMI, USB Type-C, and headphone/microphone ports, this camera provides seamless connectivity and control options.

5-Axis SteadyShot INSIDE Image Stabilization

Equipped with enhanced 5-axis image stabilization, the Sony A7 IV compensates for camera shake during handheld shooting, ensuring sharp and stable footage. Whether using native or adapted lenses, users can confidently capture blur-free images and videos in various shooting conditions.

Advanced External Flash Control

With P-TTL flash metering and improved flash control, the Sony A7 IV offers stable illumination and reduced flash trigger lag, making it ideal for photographing fast-moving subjects. Additionally, the camera supports wireless connectivity and live streaming, allowing for easy sharing of content online.

Conclusion

The Sony A7 IV sets a new standard for hybrid mirrorless cameras, offering exceptional performance and versatility for photographers and filmmakers alike. With its advanced features, robust build quality, and seamless connectivity options, this camera is a game-changer in the world of digital imaging.

Sony a7 IV | PortsSony a7 IV | HVL-F60RM2 | External Flash Control

Sony a7 IV | Wireless ConnectivitySony a7 IV | USB Webcam and Streaming

 

5-Axis SteadyShot INSIDE Image Stabilization

Equipped with enhanced 5-axis image stabilization, the Sony A7 IV compensates for camera shake during handheld shooting, ensuring sharp and stable footage. Whether using native or adapted lenses, users can confidently capture blur-free images and videos in various shooting conditions.

Advanced External Flash Control

With P-TTL flash metering and improved flash control, the Sony A7 IV offers stable illumination and reduced flash trigger lag, making it ideal for photographing fast-moving subjects. Additionally, the camera supports wireless connectivity and live streaming, allowing for easy sharing of content online.

Conclusion

The Sony A7 IV sets a new standard for hybrid mirrorless cameras, offering exceptional performance and versatility for photographers and filmmakers alike. With its advanced features, robust build quality, and seamless connectivity options, this camera is a game-changer in the world of digital imaging.

Frequently Asked Questions

1. What is the price of the Sony A7 IV in Pakistan?

The current price of the Sony A7 IV in Pakistan is available at Global Fotos, a trusted Sony dealer with both online and physical stores. Please visit their website or store for the latest pricing and availability.

2. Where can I buy the Sony A7 IV in Lahore?

You can purchase the Sony A7 IV from Global Fotos, a reputable Sony dealer with an online store and physical location in Lahore.

3. Is the Sony A7 IV suitable for professional photographers?

Yes, the Sony A7 IV is a high-end camera featuring advanced technology, including a 33MP full-frame sensor and 4K 60p video capabilities, making it ideal for professional photographers.

4. What are the key differences between the Sony A7 IV and Sony A7 III?

The Sony A7 IV offers several upgrades, including a new 33MP full-frame sensor, improved autofocus, and enhanced video capabilities, making it a more advanced camera than the Sony A7 III.

5. Can I use the Sony A7 IV for videography?

Yes, the Sony A7 IV is an excellent camera for videography, featuring 4K 60p video capabilities, real-time eye AF, and 5-axis stabilization, making it ideal for capturing high-quality video content.

6. Is the Sony A7 IV waterproof?

The Sony A7 IV features a weather-sealed body, but it is not fully waterproof. For underwater use, we recommend using a waterproof case or housing.

7. What is the battery life of the Sony A7 IV?

The battery life of the Sony A7 IV depends on usage. However, it features a rechargeable battery that can be charged via USB.

8. Can I connect the Sony A7 IV to my smartphone?

Yes, the Sony A7 IV features built-in Wi-Fi and USB connectivity, making it easy to transfer photos and videos to your smartphone or computer.

9. Where can I find authorized Sony camera dealers in Pakistan?

Global Fotos is a trusted Sony dealer with both online and physical stores in Pakistan. You can visit their website or store for authorized Sony products and expert advice.

10. What is the best price for the Sony A7 IV in Lahore?

For the best price on the Sony A7 IV in Lahore, please visit Global Fotos’ website or store. They offer competitive pricing and expert advice to help you make the most of your purchase.

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