TikTok comes for Google because it quietly rolls out picture search capabilities in TikTok Store

TikTok comes for Google because it quietly rolls out picture search capabilities in TikTok Store

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After main the social media panorama, TikTok seems to be desirous about difficult Google’s dominance in search. The corporate confirmed to gajed that it’s testing the flexibility for customers to take or add a photograph to search out comparable merchandise in TikTok Store.

The function, which was first noticed by X person Jonah Manzano, is out there to all customers in the US and Southeast Asia. Customers who’ve entry to the brand new function will see it within the type of a digital camera icon within the search bar in TikTok Store.

Say you’re at a restaurant and actually just like the plate you’re served on. You could possibly open up the TikTok app and snap an image of it to search out comparable objects out there for buy on TikTok Store. Or say you’re on-line procuring and discover a high you want that’s too costly. You could possibly save the picture after which add it to search out one thing comparable with a less expensive price ticket. 

When you have all the time been capable of seek for particular objects on TikTok Store, you now not should depend on textual descriptions. The flexibility to make use of picture seek for procuring is one thing that Google has supplied for years with Google Lens, its visible search instrument. Picture search can also be at present supplied by Amazon, one other tech big that TikTok is trying to compete with.

Two images of TikTok's new image search capabilities in TikTok Shop
Picture Credit: gajed/Screenshot

TikTok has already made strides in slicing into Google’s search dominance, as executives on the tech big stated again in 2022 that TikTok and Instagram are consuming into its core Search product. With this new function, TikTok isn’t solely attempting to get individuals to make use of its app when on the lookout for new merchandise, however it’s additionally hoping individuals will make the acquisition by way of TikTok Store. 

The corporate isn’t simply coming for Google or Amazon with this new function; it’s additionally trying to compete with different corporations that supply picture search instruments for procuring, similar to Klarna and even startups like Cherry.

TikTok just lately revealed that TikTok Store now has greater than 15 million sellers worldwide, together with over 500,000 within the U.S. It spent greater than $400 million on platform security and created a staff of greater than 7,500 individuals to assist preserve TikTok Store secure.

TikTok has been betting large on e-commerce, because it sees TikTok Store as its subsequent large potential income supply. The corporate’s e-commerce efforts are additionally a method for it to maintain customers on its app versus others. By constructing out and increasing TikTok Store’s capabilities, TikTok is hoping individuals will spend extra money and time on its e-commerce product.

The corporate is increasing its e-commerce efforts regardless of going through a possible ban within the U.S. In April, President Biden signed a invoice that may ban TikTok if its Chinese language mother or father firm, ByteDance, fails to promote it inside a 12 months.