Sony 77 Inch OLED 4K UHD Smart Google TV XR-77A80L
Sony 65 Inch OLED 4K UHD Smart Google TV XR-65A80L



Beautiful OLED picture powered by our most powerful processor
Sony 77 Inch OLED 4K UHD Smart Google TV XR-77A80L. Billions of accurate colors and pure OLED black makes everything you watch and play come to life with natural hues and shades, powered by the intelligent Cognitive Processor XR™.
Wonderful pictures with bright, pure black OLED
See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximizes picture quality for incredible realism.

Pure blacks. Peak brightness. Remarkable contrast.
Firstly, XR OLED Contrast Pro boosts color and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.
[1] High luminance panel [2] Temperature distribution mapping
Extended color volume, now see every shade and hue
Moreover, Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.


More vivid colors and realistic than conventional TV.
Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.


Noise is reduced, making broadcast and online videos much clearer and easier to view.
Blur is minimized so action stays smooth.

Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.12

Intelligent motion processing for smooth, fast-moving action.
XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.

Beautiful colors from any angle
Watching TV from the sides is now as satisfying as from the center. Our OLED panel keeps colors consistent and true, wherever you’re watching.
Screen sound, ingeniously immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.


With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.

All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.8

Clear Voice. Precise dialogue.
Voice Zoom 2™ detects voices, analyzes them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.


Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.
What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.1


Over 10,000 apps and games, straight to your TV


Studio quality entertainment, just as the creator intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in studio quality, automatically optimized
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimization, adjusting picture brightness of your favorite Netflix shows to room lighting conditions.10

Optimizing pictures for all your favorites
Sony 77 Inch OLED 4K UHD Smart Google TV XR-77A80L. With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.9
Connect. Cast. Control.



Just use your voice to control your TV with help from Google
Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.1
Kids Profile
With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.
Simple Remote



Official gaming TVs of Final Fantasy XVI
Explore the Realms of Valisthea with BRAVIA XR TVs.


Variable Refresh Rate (VRR)5

One Slate. Super minimalist. Seriously immersive.
Our minimalist One Slate design fuses screen and bezel into a single slate. The design minimizes noise and maximizes your viewing experience.16


Metal Flush Surface,the art of immersion
Our premium design with extremely narrow metal bezel focuses your eyes naturally on the picture, not what’s around it.16

Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.16

Metal Slim Wedged Stand
Our premium metal stand has been designed to perfectly match the TV and harmonize with your room and decor.
Hear voices clearly, no matter where you are
Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue.

A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.

Proximity Alert
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
Camera covered, privacy protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM™ to close the camera cover.